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About us

Who am I

Navin BhargavaI am Navin Bhargava, an ecommerce enthusiast with an eye for design, a world traveller, father of two and a loving husband! I don’t want to bore you, so I have written a very small piece about us below. Hope it interests you and look forward to seeing you as a part of our DesignIN family!  





Where it began

It all began in 1993 with my first job in retail, sourcing products for Williams Sonoma. It was magical to work with the industry’s finest in retail, sourcing and getting products manufactured for companies such as Williams Sonoma, Illuminations and Target for the next 17 years. It was also a period where I learnt all I could about better manufacturing techniques, ethical sourcing and what products to source from where around the world at the best possible prices.


From working to Entrepreneurship

I have been an entrepreneur at heart from the start and my passion for design led products had me itching to start my own company for many years. I just couldn’t scrounge enough! I had the manufacturers, designers and products but could not afford to start a retail store. Now years later, next best thing – an online store.


Our Company

We started in Sep 2016 with DesignIN (design in products that you Need), an online store that sources and retails trendy products online. We only sell online on, (DesignIN) and a few other sites. Our USP is we identify and source products that we feel are trend forward. We source these from manufacturers whose quality is tested and assured by us.


Our Products

We have launched with Fashion Jewellery and are in the process of adding accessories such as scarves, stoles, bags and wallets. We will soon be entering other categories. Each product is guaranteed against manufacturing defect and is supported by our return policy.

We are trialling out free shipping for all products and if we can sustain it, we will keep standard shipping free forever in the US.

My team and I travel for almost 200 days a year (going by the run rate of these last few months, that could turn out more!), sourcing and perfecting products for you. As we build our business, your feedback and suggestions are of utmost importance and I would absolutely love to hear from you, feel free to message or write to me.

Don't forget to connect with us socially (Facebook, Twitter, Pinterest, Instagram) and subscribe to our mailing list (we don't spam, just send updates about products that you love maybe twice a month!)

We'd Love to Hear From You, Lets Get In Touch!

Contact Info

  •   NBA Retail Private Limited, 340 S LEMON AVE #7025, Walnut, CA 91789 USA
  •   +1 415 729 3229
  •   We are open 365 days a year! Orders are processed Mon - Sat 9am to 6pm (PDT)